Next-generation faux-meats have arrived. Plant-based “meats” from pioneers Beyond Burger and Impossible Foods are flying off grills and grocery store shelves around the globe.
These burgers are nothing like their predecessors. They are so realistic that they make vegans and ranchers alike, squirm with discomfort, but for very different reasons.
Clearly, the demand for these products reaches far beyond the current vegetarian and vegan communities. Indeed, Beyond Meat’s IPO exceeded the wildest of plant-based expectations, with a stock rise of 163% on day one and a valuation of nearly $4 billion USD. It appears the meatless revolution is just getting started.
Let’s take a hard look at what Wall Street darling’s Beyond Burger can, and cannot, deliver.